Product

Designer

Fueled By Matcha and Simple Design

Hi! I'm Julina! Currently working @Inno Supps as Lead UI/UX Designer

Inno Supps

3x Growth Through a Customer Portal Redesign

The original customer portal offered limited functionality and confused users with separate logins for order history and subscriptions. The redesign aimed to unify these experiences, improve usability, and add value through new features like one-click reordering, upsells, supplement guides, and exclusive content.

User Centered

Customer Experience Optimization

eCommerce Portal Redesign

Inno Supps

3x Growth Through a Customer Portal Redesign

The original customer portal offered limited functionality and confused users with separate logins for order history and subscriptions. The redesign aimed to unify these experiences, improve usability, and add value through new features like one-click reordering, upsells, supplement guides, and exclusive content.

User Centered

Customer Experience Optimization

eCommerce Portal Redesign

Inno Supps

3x Growth Through a Customer Portal Redesign

The original customer portal offered limited functionality and confused users with separate logins for order history and subscriptions. The redesign aimed to unify these experiences, improve usability, and add value through new features like one-click reordering, upsells, supplement guides, and exclusive content.

User Centered

Customer Experience Optimization

eCommerce Portal Redesign

Inno Supps

User-Centered Homepage & Collection Page Redesign

Personalization & Goal-Driven Shopping

Behavorial Data-Driven Redesign

Concept Proposal

Inno Supps

User-Centered Homepage & Collection Page Redesign

Personalization & Goal-Driven Shopping

Behavorial Data-Driven Redesign

Concept Proposal

Inno Supps

User-Centered Homepage & Collection Page Redesign

Personalization & Goal-Driven Shopping

Behavorial Data-Driven Redesign

Concept Proposal

Inno Supps

Standardized Templates for Faster Launches & Deeper Engagement

Subscription-Focused Layout

Reusable Design System

Conversion-Driven UX

Inno Supps

Standardized Templates for Faster Launches & Deeper Engagement

Subscription-Focused Layout

Reusable Design System

Conversion-Driven UX

Inno Supps

Standardized Templates for Faster Launches & Deeper Engagement

Subscription-Focused Layout

Reusable Design System

Conversion-Driven UX

Julina Ruffatto

Lead UI/UX Designer @Inno Supps

Hi, I'm Julina Ruffatto, Lead UI/UX Designer at Inno Supps. I design and optimize user-centered web experiences that balance business goals with thoughtful, intuitive design.

More About Me

More About Me

More About Me

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