Digital

Designer

Fueled By Matcha and Simple Design

I design digital experiences, build brand infrastructure, and ship AI tools that teams depend on.

Inno Supps

3x Growth Through a Customer Portal Redesign

The original customer portal offered limited functionality and confused users with separate logins for order history and subscriptions. The redesign aimed to unify these experiences, improve usability, and add value through new features like one-click reordering, upsells, supplement guides, and exclusive content.

User Centered

Customer Experience Optimization

eCommerce Portal Redesign

Inno Supps

3x Growth Through a Customer Portal Redesign

The original customer portal offered limited functionality and confused users with separate logins for order history and subscriptions. The redesign aimed to unify these experiences, improve usability, and add value through new features like one-click reordering, upsells, supplement guides, and exclusive content.

User Centered

Customer Experience Optimization

eCommerce Portal Redesign

Inno Supps

User-Centered Homepage & Collection Page Redesign

Personalization & Goal-Driven Shopping

Behavorial Data-Driven Redesign

Concept Proposal

Inno Supps

User-Centered Homepage & Collection Page Redesign

Personalization & Goal-Driven Shopping

Behavorial Data-Driven Redesign

Concept Proposal

Inno Supps

Standardized Templates for Faster Launches & Deeper Engagement

Subscription-Focused Layout

Reusable Design System

Conversion-Driven UX

Inno Supps

Standardized Templates for Faster Launches & Deeper Engagement

Subscription-Focused Layout

Reusable Design System

Conversion-Driven UX

Julina Ruffatto

Lead UI/UX Designer @Inno Supps

Hi, I'm Julina, a UI/UX designer and design systems builder with 3+ years of experience owning the full digital experience for a fast-growing DTC brand. I've shipped hundreds of funnels and landing pages, built company-wide brand infrastructure, and created AI-powered tools that scaled my team's creative output. I care about design that actually moves the business, not just looks good.

More About Me

More About Me

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