Before Inno Hub existed, finding the right brand asset at Inno Supps was a guessing game. There was no central place to easily find logos, brand colors, product labels, or photo assets, so teams made do with whatever they had saved locally, pulled from old Slack messages, or grabbed from outdated folders. Wrong logos ended up in campaigns. Incorrect product labels got used in photo shoots. Off-brand colors crept into presentations and marketing materials. Every time someone needed an asset, they either messaged the design team or used the wrong file without knowing it.

I designed and built Inno Hub to fix this: a centralized brand resource platform that gave every team in the company one place to find the right asset, every time. No more guessing. No more outdated versions. No more Slack DMs asking for the logo.

The original customer portal offered limited functionality and confused users with separate logins for order history and subscriptions. The redesign aimed to unify these experiences, improve usability, and add value through new features like one-click reordering, upsells, supplement guides, and exclusive content.

Redesigned key parts of the Inno Supps user journey, from homepage to collection pages, using real user behavior as the foundation. This concept introduces personalized elements like improved filtering, a recommendation quiz, and a dedicated women’s shopping flow to make discovery faster, easier, and more relevant.

To improve both the internal workflow and user shopping experience, I designed a system of reusable Figma templates for product launches. These templates emphasize real photography, clean designs, and subscription-first layouts. The goal was to make the pages faster to build, easier for users to scan, and more visually credible.