The original customer portal offered limited functionality and confused users with separate logins for order history and subscriptions. The redesign aimed to unify these experiences, improve usability, and add value through new features like one-click reordering, upsells, supplement guides, and exclusive content.

Redesigned key parts of the Inno Supps user journey, from homepage to collection pages, using real user behavior as the foundation. This concept introduces personalized elements like improved filtering, a recommendation quiz, and a dedicated women’s shopping flow to make discovery faster, easier, and more relevant.

To improve both the internal workflow and user shopping experience, I designed a system of reusable Figma templates for product launches. These templates emphasize real photography, clean designs, and subscription-first layouts. The goal was to make the pages faster to build, easier for users to scan, and more visually credible.