Building the Single Source of Truth for an Entire Brand
Inno Supps
Centralized Brand Hub for Company-Wide Asset Consistency
Project Overview
Before Inno Hub existed, finding the right brand asset at Inno Supps was a guessing game. There was no central place to easily find logos, brand colors, product labels, or photo assets, so teams made do with whatever they had saved locally, pulled from old Slack messages, or grabbed from outdated folders. Wrong logos ended up in campaigns. Incorrect product labels got used in photo shoots. Off-brand colors crept into presentations and marketing materials. Every time someone needed an asset, they either messaged the design team or used the wrong file without knowing it.
I designed and built Inno Hub to fix this: a centralized brand resource platform that gave every team in the company one place to find the right asset, every time. No more guessing. No more outdated versions. No more Slack DMs asking for the logo.
Problem
There was no single source of truth for brand assets at Inno Supps. Teams across the company were using outdated or incorrect logos, applying inconsistent colors across products, working from wrong label versions in photo assets, and spending time hunting through Slack and Dropbox just to find basic files. Every asset request landed on the design team's plate, and even then, people weren't confident they had the right version.
Company
Inno Supps
My Role
Lead UI/UX Designer (Sole Builder)
Platforms
Web — built using Claude + Vercel
Timeline
April 2026 - Current
Persona
Jamie Torres
Marketing Coordinator
"I just need the right logo. I don't want to bother the design team every time I need to put together a deck."
26
Las Vegas, NV
Moderate
Female
Goals
Find the correct asset quickly without asking anyone.
Know that what I'm downloading is current and approved.
Move fast without creating brand problems.
Pain Points
Never sure if the file I have is the latest version.
Wastes time hunting through Slack history.
Hesitates before using assets she's not confident about.
User Research
Mapped out who needed what types of assets, how often, and what format they needed them in.
Identified that the problem wasn't just findability, it was trust.
Teams needed to know that what they found was current and approved, not just available.
Insights
The highest-volume requests were for logos, brand colors, and current product label files. The same assets, over and over.
Lack of confidence in asset currency was causing teams to double-check or avoid using assets altogether.
There was no process for communicating when assets were updated. Teams were working from whatever they'd downloaded months ago.
Design Solution
Designed and built a clean, navigable web platform organized around the most-used asset categories: logos, brand colors, typography, product label files, product images, and brand guides.
Prioritized speed of access. A user should be able to find what they need in under 30 seconds without any design knowledge.
Embedded the company's AI Image Generator tool directly into the hub, making it a living resource that grows over time rather than a static archive.
Testing & Iteration
Gathered input from senior designers before finalizing the structure and navigation.
Presented to the CMO for sign-off before company-wide launch.
Inno Hub is a living platform I own and iterate on weekly, opadding new assets, updating labels, and evolving the structure as the brand grows.
Outcome
Adopted company-wide on day one and announced by the CMO to the entire company.
Every department uses Inno Hub as the default source for brand assets.
Product label accuracy improved. Teams can always confirm they have the current version.
Key Takeaways
Design Ops is Design Work
Building internal infrastructure is just as impactful as customer-facing design, it just shows up differently.